Dear Busy Woman ✨ Unveiling a New Chapter: Rediscover Your Purpose and Balance

Founder of The Busy Woman Project, reflects on her transformative journey from a lucrative finance career to a deep exploration of health, wellness and purpose. Through her own challenges with finding balance and sustainability, The Busy Woman Project re-emerges after a hiatus, bringing a renewed focus on empowering women in Asia to find purpose and balance through their mental, physical and financial health.

Dear Busy Woman, 

I’m Jas. It’s been some time. You may have crossed paths with me at our #teambusywoman gatherings across Singapore, KL, Shanghai, Jakarta, HK, and more 🌏. Perhaps you’ve joined sweatworking events with Broc & Bells pre-covid, or maybe you’ve caught a glimpse of our inspiring ambassadors’ stories over the years.

A Heartfelt Beginning: Unveiling the Journey

Fuelled by a deep understanding that true fulfilment comes from a balance of ambition and well-being, the inception of The Busy Woman Project stems from a heartfelt journey of self-discovery and the pursuit of a life rich in meaning. Founded in 2016, I vividly recall the moment of inspiration that birthed this community. A conversation with a friend over a couple of glasses of wine at a vineyard in Sardinia, while sketching the logo: a dynamic Chinese character “nu”, symbolising the essence of a woman in heels and in motion - being busy.

The premise was simple: Many of us run about our lives daily with our schedules packed - busy doing, busy working, busy giving our time to everyone else. Though at the end of the day when we look back at our lives, what are we getting busy for - are we investing our time in things that really matter? ⏳

85% of employees feel at risk of burnout, with approximately half of them intending to leave their jobs in the next 6 to 12 months. 

Mercer’s 2022 Global Talent Trends Study

🩷 Embracing the Power of Health and Purpose

It was approximately three months after I had quit my job in finance. I was blessed with a salaried job that provided a comfortable six-figure annual income straight out of university. However, I witnessed a world where financial wealth alone could not guarantee genuine fulfillment. The drinking, partying and long working hours revealed a world where many seemed unhealthy and discontent. I found myself resonating with this sentiment, prompting a deep-seated curiosity to explore a different path.

That is when I fell into the realms of health and wellness. I was blessed to forge many beautiful connections with purpose-driven entrepreneurs who truly valued meaningful conversations, growth, healthy lifestyles and a desire to inspire and connect with a purpose bigger than themselves - traits which still remain with me today. I witnessed the transformative power of embracing a life filled with passion and fostering holistic well-being.

💰 Navigating the Complexities: Discovering the Essence of Wealth

Yet, it became evident that merely pursuing one's purpose wasn't always sufficient and that true fulfilment necessitates a delicate balance that encompasses ambition, health and financial well-being. Bootstrapping a startup in the wellness industry posed significant challenges, particularly during the fundraising process for Broc & Bells just before lockdown. Through this experience, I learned that doing good doesn't mean doing it for free. I discovered the intricate relationship between value, time and charging what one's worth. Struggling to close the round of funding highlighted the critical role of financial stability. Purpose, while pivotal, must be supported by a robust foundation of financial stability for sustainability.

⚖️ Understanding the Balance: Embracing the Path Ahead

Transitioning back to corporate and taking a hiatus from community building was significant. I was fortunate to find mission-driven leaders that created a bespoke role to leverage my unique skill set and was blessed to secure two promotions to a leadership role. I found an alignment with my career goals, personal values and financial compensation. These experiences, combined with an intimate exploration of my physical, mental, emotional, financial and relational well-being, have shaped my coaching program to help you navigate the intricacies of purpose, health and wealth.

🚀 Join Me on the Journey: Integrating Purpose, Health & Wealth 

Going on this journey is not easy. I’m excited to unveil the next chapter for The Busy Woman Project - all the good things will remain. Stay tuned for our upcoming newsletters and community events, where we'll share actionable strategies for holistic success and captivating interviews with our esteemed busy women ambassadors. 

I am also opening up 3 limited spots for busy women to join me this year end. My coaching program is designed to help you reflect and get inspired for the new year - to forge a life that resonates with authenticity and meaning. You can see my certifications here.

Looking forward to re-connecting with you! Do say hi.

Love,
Jas